Building on recent advancements in the assessment of psychological traits from digital footprints, this paper demonstrates the effectiveness of psychological mass persuasion—that is, the adaptation of persuasive appeals to the psychological characteristics of large groups of individuals with the goal of influencing their behavior. On the one hand, this form of psychological mass persuasion could be used to help people make better decisions and lead healthier and happier lives. On the other hand, it could be used to covertly exploit weaknesses in their character and persuade them to take action against their own best interest, highlighting the potential need for policy interventions.

 

Psychological targeting as an effective approach to digital mass persuasion
S. C. Matz, M. Kosinski, G. Nave and D. J. Stillwell
PNAS 2017 November, 114 (48) 12714-12719. https://doi.org/10.1073/pnas.1710966114

Source: www.pnas.org

Yet the fallacy of meritocracy persists. Corporations, non-profits, governments, universities and even preschools test, score and hire the ‘best’. This all but guarantees not creating the best team. Ranking people by common criteria produces homogeneity. And when biases creep in, it results in people who look like those making the decisions. That’s not likely to lead to breakthroughs. As Astro Teller, CEO of X, the ‘moonshoot factory’ at Alphabet, Google’s parent company, has said: ‘Having people who have different mental perspectives is what’s important. If you want to explore things you haven’t explored, having people who look just like you and think just like you is not the best way.’ We must see the forest.

Source: aeon.co

Life evolved on our planet by means of a combination of Darwinian selection and innovations leading to higher levels of complexity. The emergence and selection of replicating entities is a central problem in prebiotic evolution. Theoretical models have shown how populations of different types of replicating entities exclude or coexist with other classes of replicators. Models are typically kinetic, based on standard replicator equations. On the other hand, the presence of thermodynamical constrains for these systems remain an open question. This is largely due to the lack of a general theory of out of statistical methods for systems far from equilibrium. Nonetheless, a first approach to this problem has been put forward in a series of novel developements in non-equilibrium physics, under the rubric of the extended second law of thermodynamics. The work presented here is twofold: firstly, we review this theoretical framework and provide a brief description of the three fundamental replicator types in prebiotic evolution: parabolic, malthusian and hyperbolic. Finally, we employ these previously mentioned techinques to explore how replicators are constrained by thermodynamics.

 

Nonequilibrium entropic bounds for Darwinian replicators
Jordi Pinero, Ricard Sole
doi: https://doi.org/10.1101/225011

Source: www.biorxiv.org

Social networks are made out of strong and weak ties having very different structural and dynamical properties. But what features of human interaction build a strong tie? Here we approach this question from a practical way by finding what are the properties of social interactions that make ties more persistent and thus stronger to maintain social interactions in the future. Using a large longitudinal mobile phone database we build a predictive model of tie persistence based on intensity, intimacy, structural and temporal patterns of social interaction. While our results confirm that structural (embeddedness) and intensity (number of calls) features are correlated with tie persistence, temporal features of communication events are better and more efficient predictors for tie persistence. Specifically, although communication within ties is always bursty we find that ties that are more bursty than the average are more likely to decay, signaling that tie strength is not only reflected in the intensity or topology of the network, but also on how individuals distribute time or attention across their relationships. We also found that stable relationships have and require a constant rhythm and if communication is halted for more than 8 times the previous communication frequency, most likely the tie will decay. Our results not only are important to understand the strength of social relationships but also to unveil the entanglement between the different temporal scales in networks, from microscopic tie burstiness and rhythm to macroscopic network evolution.

 

Temporal patterns behind the strength of persistent ties
Henry Navarro, Giovanna Miritello, Arturo Canales and Esteban Moro
EPJ Data Science 2017 6:31
https://doi.org/10.1140/epjds/s13688-017-0127-3

Source: epjdatascience.springeropen.com