The Internet is a totally internet phenomenon. In this talk, Dr Taha Yasseri gives answers to burning internet questions. Are users biased like an English tea merchant? Why do we care more about some events and not about others? And for how long do we care? He presents research findings on collective memory on the internet, as well as on the threshold of death toll that attracts our attention and empathy when it comes to social media. Although the interned is constantly criticized as being a threat to our democracy, he reminds us that it is a place of cooperation, a land that has the power to unite us, not divide us.