We discuss social network analysis from the perspective of economics. We organize the presentaion around the theme of externalities: the effects that one’s behavior has on others’ well-being. Externalities underlie the interdependencies that make networks interesting. We discuss network formation, as well as interactions between peoples’ behaviors within a given network, and the implications in a variety of settings. Finally, we highlight some empirical challenges inherent in the statistical analysis of network-based data.
Networks: An Economic Perspective
Matthew O. Jackson, Brian W. Rogers, Yves Zenou