Complexity Digest 2007.34 - 03.01
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Sales Prices: How Right Digits Affect Perception of Discounts, ScienceDaily
Excerpts: The amount of the discount may be less important than the numerical value of the farthest right digit, explains a new study (...) identify a visual distortion effect that may influence how consumers look at sale prices. The researchers show that "right-digit effect" influences consumer perception of sale prices. When the right digits are small, people perceive the discount to be larger than when the right digits are large. In other words, an item on sale for $211 from the original price of $222 is thought to be a better deal than an item on sale for $188 from an original price of $199, (...).
- Source: Sales Prices: How Right Digits Affect Perception of Discounts
[ http://www.sciencedaily.com/releases/2007/08/070829122925.htm ], ScienceDaily & University of Chicago Press Journals, 2007/09/01
- Contributed by Atin Das - dasatinyahoo.co.in