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Recent Webcasts with Michael Crichton [ www.complexsys.org/news.htm] and Ralph Abraham [ www.comdig.org/article.php?id_article=23471]
Jane Raymond is cradling a bottle of mineral water like a baby. She is caressing the sides and cooing over the label. After all it is no ordinary bottle; despite being made of clear plastic it looks as if it has been carved from a block of ice. This simple feature means shoppers are drawn to this bottle over the others on the shelf and cannot resist picking it up, Raymond says. How does she know this? Because she has tested it herself.