Complexity Digest 2004.04 - 06
Jan. 27, 2004
Engineering Google Results to Make a Point, NYTimes
Excerpts: Time was - say, two months ago - when typing the phrase "miserable failure" into the Google search box produced an unexpected result: the White House's official biography of President George W. Bush.
But now the president has a fight on his hands for the top ranking - from former President Jimmy Carter, Senator Hillary Rodham Clinton and the author-filmmaker Michael Moore.
The unlikely electoral battle is being waged through "Google bombing," or manipulating the Web's search engines to produce, in this case, political commentary.
- Source: Engineering Google Results to Make a Point
[ http://www.nytimes.com/2004/01/22/technology/circuits/22goog.html ], TOM Mcnichol, NYTimes, 04/01/22