Apple iPods More Popular Than Beer: Our Survey Says …, vnunet.com Bookmark and Share

Excerpts: A survey among US college students has found that Apple's iconic iPod music player is more popular than beer. The news was delivered in the most recent study by Student Monitor, a US organisation which reports on a number of student-based surveys and studies carried out at US universities. Student Monitor asked participants to rate various items as 'in'. The list covered items as diverse as text messaging, downloading music and bar hopping. The iPod topped the list with a 73 per cent approval rating (...). In 1997 the internet proved to be most popular item with the student population. (...)